This is the third target I have bought.
It's nice that they are really durable
FIRST-TIME CUSTOMER EXCLUSIVE
FREE TARGET STAND — $75 VALUE
OFFER ENDS WHEN SUPPLIES RUN OUT
BUY ONCE. SHOOT FOREVER.
PATENTED TECHNOLOGY
ZERO WASTE. ZERO RICOCHET.
INFINITE ROUNDS.
Engineered from a proprietary self-healing rubber compound to outperform steel and paper on every metric that matters downrange.
7,000+ ROUNDS
Lifespan per target before replacement — rated for up to 110 rounds of 5.56mm per square inch. One target outlasts hundreds of paper and cardboard sheets.
ZERO RICOCHET
Bullets pass cleanly through — no dangerous spall or fragmentation like steel targets. Safe for ultra-close-range CQB and indoor range training.
INSTANT RESET
Splatter-style hit feedback flakes paint to show exact shot placement. Reset the whole face in seconds with a quick coat of spray paint.
-40°F TO 180°F
Fully UV-resistant and waterproof, built to perform in any climate. Stays put in high wind and shrugs off rain, snow, and mud.
5-MIN THERMAL SIGNATURE
Retains a friction-heat signature after impact — compatible with night vision and thermal optics. No stick-on targets needed.
TRAINS REAL ACCURACY
Forces shooters to visually check actual shot groupings instead of relying on a steel "ping" — building real trigger discipline.
AMMO COMPATIBILITY
KNOW BEFORE
YOU SHOOT
The Infinity Target eats standard rounds for years — but not everything downrange plays nice. Here's the straight truth on what to feed it.
APPROVED AMMUNITION
Standard FMJ / ball rounds are optimal. Rated all the way up to .50 BMG — from .22 plinking to .308 and beyond, feed it your everyday range ammo.
Buckshot and birdshot welcome. The self-healing face shrugs off shotgun patterns without shredding.
Archery field points, no backstop needed. Handles bows drawing up to 80lbs — points bury and pull clean, no rear backstop required.
PROHIBITED AMMUNITION
VOIDS WARRANTY
Hollow points, slugs, flat-nosed & frangible ammo are strictly discouraged. No 12-gauge slugs — no exceptions.
They scoop and tear the rubber. Instead of passing cleanly, these rounds gouge the surface — causing permanent, un-healable damage the self-healing formula cannot recover from.
Using prohibited ammo voids your warranty. We'd rather be straight with you now than deny a claim later.
TRADE-OFFS TO CONSIDER —
WE'LL BE STRAIGHT WITH YOU
No metallic clang like steel. If you live for that "ping" of confirmation, you won't get it here. Instead you rely on visual paint-flake feedback — every hit chips the coating so you check your groupings with your eyes, not your ears. It's a different rhythm, but it builds better trigger discipline.
Let's not pretend it's cheap on day one. Standalone targets run $90–$165+, and full bundles start around $250+. That's steeper than a stack of paper — no argument. But paper gets shredded in a single session and steel dents, pits, and eventually needs replacing. One Infinity Target absorbs thousands of rounds, so it pays for itself many times over the life of your training.
The paint-flake feedback only works if you keep a fresh coat on the face. Keep a couple cans of cheap spray paint in your range bag and reset the target face every few magazines. It takes seconds and costs a few bucks — but it's a step, and you should know that going in. No paint, no visual feedback.
BUILT BY
SHOOTERS
, NOT CORPORATIONS.
"I burned through a case of paper targets every match. Switched to Infinity a year ago and I'm still running the same target. It just takes the rounds and keeps going."
— MIKE R., USPSA COMPETITOR
"Steel meant ricochet worries and constant repainting for my range. These self-heal, kill the spalling risk, and my customers train closer with zero cleanup headaches."
— SARAH T., RANGE OWNER, TX
"I've run every drill you can name on these. FMJ from .22 up to .308, buckshot, all weather. Zero dents, zero shredding. This is what training gear should be."
— DAVE K., FORMER LEO INSTRUCTOR
AS FEATURED IN
RECOIL MAGAZINE
GUNS & AMMO
RANGE 365
THE FIREARM BLOG